Thank you for being here.

Tim, this is Jason Loehr and I sincerely appreciate you visiting this site & look forward to the opportunity to connect.
(502) 415-5290

Navigating Change.

As you look to the future, I’d love to have a conversation about your vision for your team and how I might play a role turning that canvas into a masterpiece.

I’ve led digital transformation for brands, agencies and technologies for 20+ years. I also have a great appreciation for the role of personalization,  inbound media and outbound activation across startups and the Fortune 100.

Empowering Change. Building Culture.

As you look to the future, core capabilities will continue to be critical and new ones will need to be adopted. Change is the only constant. The opportunity is to position change as an ally for the continued dominance of the League.

Marketing Strategy
Continuing to position marketing as an engine for growth.
Fan Insights

Getting to “why” faster in support of the org’s learning agendas.

Personalization

Creating opportunities that amplify engagement into loyalty.

Marketing Technology
The stack that empowers understanding  at scale and positive disruption.
Data Management

Data is the fuel that needs to be refined to reach its full value and impact on the org.

Fan Activation

Building remarkable experiences that power engagement.

Inbound Media
Connecting audiences, message and channel to attract and amplify.
Club Marketing

Connecting people + process to identify, amplify and accelerate cheat codes.

AI & What's Next

AI acceleration, global expansion, new channels, new experiences, etc.

I am deeply passionate about leading change and how areas like these can be force multipliers for organizational growth.

I’m a full stack marketer. I’m as comfortable in a data strategy discussion or technology review as a global creative review or org design discussion. I’ve led change at scale for startups and the Fortune 100. I’d love your perspective on my background and if it can help build on the legacy you’re building with the NFL.

Turning Complexity into Opportunity

I have two superpowers. Change and People. Change connected by art, science and strategy. People powered by vision, relationships and leadership.

Media & Demand Generation
Growth is what fuels me. I’ve led demand gen strategies since I launched Camping World’s eCommerce 20+ years ago. Since then, I’ve led $1B+ in media, launched the media capability for Inspire Brands and enrolled 250k+ Medicare consumers online. I also teach an MBA class called “Digital Disruption in Modern Media”.
Marketing-Led Data & Tech

From statups to the Fortune 100, I’ve always been a champion of data and technology. Data that empowers decisions and tech that enables speed + efficiency. I’ve built location data models for Ford and AI-powered creative modeling for Chase. I”ve also led strategy for GaryVee’s data startup, doubling ARR annually.

Leadership & Cheat Codes

I’m passionate about building high-functioning teams that are culture “adds”. I’ve spent most of my career in multi-brand environments, where it was critical for me to identify, elevate and amplify cheat codes across the brands. I’ve built orgs across a variety of contexts, scale and geo’s, e.g. GER, UAE, UK, AUS, MEX, etc.

Who I am.

“Take what you do seriously, not yourself” is my mantra and it fuels me personally and professionally.
It’s the confidence in knowing who you are, appreciating the “how” more than the “what” and knowing culture is the greatest capability.

My NBDB’s (Never Been Done Before) include:

  • Launched eCommerce capability for Camping World as a college intern
  • Led the build of Sanofi’s Global Marketing Intelligence System that connected 900+ data sources for 85 brands in 35 markets, saving time, resources and money
  • Developed the Rx Calculator for Humana which enrolled 250k Medicare consumers online and was named an inventor on 6 patents
  • Led efforts to help two different startups raise $40MM in Seed and Series A capital raises
  • Led the first global integrated brand campaign for Jack Daniel’s
  • Worked with Twitter to launch age-gating on their platform to allow legal drinking age consumers to follow alcohol beverage brands
  • Launched eCommerce globally for Brown-Forman in the UK, Germany, Australia, etc, reaching profitability in 10 mos. and incredibly rich consumer data
  • Created the global media capability for Inspire Brands, ultimately leading over $1B in spend
  • Established the research division for leading location-data company, El Toro, that generated incremental revenue and increased partner engagement
  • Launched the brand Medosi in 7 weeks from concept to in-market introduction in CBD

Ask around.

Relationships are my currency in life. Talk to people that know me and what I’m about.

People including:

– Frank Wall

– Peter Lazarus

– Greg Castronuovo

– Shane Maidy

– Carter Brokaw

Rob Lynch, Tim Jones, Walker Jacobs, Penski, Morgenstern, etc.

 

“JLo, you didn’t just help us with data strategy and building this new marketing system. You changed our culture for the better.”

Sanofi Client

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